Ad spending was down, and competition for media dollars was heating up. Think with Google Australia and New Zealand asked us to help media buyers make the most of their budgets and maximise effectiveness for their clients.

Instead of telling media buyers to rethink their media mix, we challenged them to look at things a little differently using visual metaphors to bring to life hard-hitting media statistics.

Rethink the Mix was supported by Google’s first ever podcast series. Hosted by Mamamia’s former Head of Podcasts and The Project regular, Rachel Corbett and featuring a cast of accomplished Rethinkers every episode focused on a different media question posed by an industry insider, and the team used their experience, insights and aptitude for innovation to respond to each new marketing challenge.

Listen here