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Fiji’s Open Mate
Tourism Fiji
After months of being stuck at home and unable to travel overseas, vaccines had arrived and Fiji’s borders were open. It was time to get Aussies to pack their bags and head on holiday!
The campaign features diehard Fiji-phile ‘Steve’ who, during lockdown, has turned his home into a Fiji-fied tropical paradise. Delighted to hear that Fiji has reopened to holiday travellers, he can’t wait to jump on a plane.
The story plays out across a number of formats - from a 30 second spot through to a batch of 6 second bumpers following Steve and his family’s excited rush to get to their favourite tropical paradise.
