To support GWM’s sponsorship of Melbourne Fashion Week (M/FW) 2023, we created a campaign promoting the new Ora EV. Designed and styled by former Porsche designer Emanuel Derta, the Ora is GWM’s first fully electric vehicle to be launched in Australia & NZ.

The Melbourne Fashion Week campaign celebrates the style, sass and self-assurance of the Ora EV with a collection of fashion-inspired headlines.

Beyond the campaign, the Ora EV had an activation space at Melbourne QV, prime position at selected runway shows and chaueffered VIP guests to and from various venues, stages and runways throughout the week-long event.

Leveraging data-driven outdoor capabilities the campaign rolled out contextual messages across more than 250 JCDecaux OOH sites throughout the Melbourne CBD.