UnLtd good company of the year award

Many moons ago, all the way before COVID, we had an idea that we thought could be a catalyst for some serious positive impact. It took three years to get it funded and made. It’s an initiative called Boys Do Cry.

So far the campaign has referred 37,000 men to Beyond Blue to get support. 140 million people have seen the work, and research from the University of Melbourne shows that 51.03% of male viewers have increased their intention to seek help.

Almost 12 months to the day since launching it was very special to be recognised by UnLtd , winning their Good Company Award and being inducted into their Hall of Good.

A huge thank you to the many people that made this possible, including Gotcha4Life, UnLtd, Good Oil, Initiative and the many media partners who so generously donated advertising space, and the people that put their time and love into making it what it is.