We tackle the issue of consent for Marie Claire’s July issue

With the discussion about consent raging and following the Federal Government’s recent campaign comparing sex to milkshakes, Are Media’s marie claire asked us and other leading creative agencies to come up with an ad that drives clarity and awareness around consent – minus the agonising analogies.

Our talented team of creatives came up with ‘Sexual consent: There’s nothing grey about it’.

There are countless cases of abusers attempting to excuse or explain their behaviour by suggesting there was ambiguity around whether a sexual act was consensual or not. This grey area has afforded perpetrators protection for far too long. With this ad, we remove any possibility of ambiguity once and for all with a black-and-white graphic assertion that there is nothing grey about sexual consent.