The Hallway launches the next phase of Suncorp’s ‘Banking You Can Feel Good About’ campaign

Following the launch of Suncorp Bank’s new brand platform, 'Banking you can feel good about', The Hallway has released the next round of work demonstrating the positive action Suncorp is taking in its commitment to having a positive impact on the world we live in, as well as the financial wellbeing of Suncorp customers.

The latest spot focuses on home loans, offering a $3,000 solar home bonus for properties with a solar power system installed.

Simon Lee, executive creative director at The Hallway said: “Switching to solar power is a relatively simple thing to do, but the ripple effect of doing so is far reaching. This ripple effect provides fertile creative territory that we’re having a lot of fun exploring with our partners at Suncorp."

Potta Findikidis, executive manager, marketing, Suncorp Bank added: “The Solar Home Bonus is a great example of the way that Suncorp Bank is helping our customers with their financial wellbeing as well as having a positive impact on the world we share. This spot is a charming way of bringing our new brand positioning to life with tangible evidence of the actions we are taking to honour our commitment to contributing to a more sustainable future for all.”

The new brand platform launched in February and will be rolled across every consumer touchpoint and supported with campaign activity across TV, cinema, digital, social and outdoor.