New brand platform for Suncorp Bank

Suncorp Bank has appointed The Hallway to refresh their brand platform as the bank targets growth in new markets.

Reinforcing Suncorp Bank’s dual credentials in building better financial futures for its customers, alongside their commitment to helping create a more sustainable world, the launch film establishes the new brand platform, Banking you can feel good about.

Simon Lee, executive creative director at The Hallway said: “It’s easy to feel overwhelmed and helpless in the face of a daily onslaught of environmental doom and gloom stories. The good news is that there are choices we can all make that have the potential to make a big difference, and one of those is where to put our money.

"It’s fantastic to be working with a bank that is genuinely walking the talk in many aspects of the vital move to a more sustainable world, and our campaign counters the prevailing heavy environmental narrative with a lighthearted telling of the ripple effect banking with Suncorp might have.”

Jess Gleeson, executive general manager, digital, customer and strategy, Suncorp Bank added: “Suncorp Bank feels a great responsibility to help our customers with their financial wellbeing and to have a positive impact on the world. It’s ingrained in the spirit of our organisation defining our commercial decisions and strategic choices. As consumers become so much more conscious about what they do with their money, we want to share these stories so they understand and appreciate our commitment to them, and to the planet we all share.”

The new brand platform applies to every consumer touchpoint and is supported with campaign activity across TV, cinema, digital, social and outdoor.