The Hallway creates brand identity for new streaming service Flash

After we successfully launched entertainment streaming service BINGE, we’re delighted to further extend our partnership with Streamotion, with the development of the name and brand identity for Foxtel’s Group’s news streaming service, Flash.

Flash is a first of its kind dedicated live news streaming service, featuring more than 20 local and global live news sources at launch, providing a fresh, convenient way for Australians to stay informed by bringing together a diverse range of local and global television news sources live and on demand.

The Hallway's name and brand identity for Flash comes after the agency was appointed to manage the creative, media, channel planning and brand identity development for BINGE, which launched in May last year and now has more than 730,000 paying subscribers.

Julian Ogrin, CEO of Streamotion, BINGE, Flash and Kayo said: “The Hallway have demonstrated their expertise in creating and growing consumer facing technology brands. We worked closely together on the launch of BINGE and are delighted to have teamed up with them again for Flash, the third streamlining service we have launched.”

Simon Lee, partner and ECD at The Hallway added: “We were delighted that Julian and his team placed their trust in us to create the name and identity for this exciting new service and are confident that together we’ve created another truly affective brand that will join BINGE in making a strong contribution to Foxtel Group’s bottom line.”