The Hallway appointed to help launch Binge, Australia’s newest streaming service

We’re proud to announce that The Hallway has been appointed by BINGE - Foxtel’s new entertainment platform - across brand, advertising, channel and media planning.

BINGE is an exciting new entertainment streaming service, offering an on-demand line-up of binge-worthy shows and movies from some of the world’s best creators including WarnerMedia, HBO, NBCU, FX, BBC, Sony and more.

Following a competitive pitch, The Hallway was appointed to develop the new BINGE brand campaign from the ground up as well as leading media strategy and channel planning.  

Jules Hall, CEO of The Hallway said: “We’re delighted to be partnering with such an innovative and ambitious brand, as well as crafting the campaign to help launch one of Australia’s most anticipated entertainment services.”

Ant Hearne, Chief Commercial Officer at BINGE added: “We’re launching BINGE in Australia as the demand for streaming continues to increase and Australians are hungry for fresh content. 

“We needed an agency partner who could combine creativity, data smarts and a holistic approach to media. The Hallway brings it all together in one team, sharing our focus on marketing effectiveness and business growth. I am so proud of the work our BINGE CMO, Lou Crompton and her team have created with The Hallway and excited to introduce the BINGE brand and an ‘Unturnoffable’ experience to all Aussies.”

The BINGE campaign launch is scheduled for early June.