The Hallway and Dexus unveil “Space For Your Best Work”

The Hallway and Dexus have released the first campaign iteration of the real estate giant’s new creative platform - Space For Your Best Work. The campaign rolls out in press, digital OOH and short-form online video.

Dexus is one of Australia’s leading property groups, managing a $31.8 billion property portfolio. Since the agency’s appointment in mid-2018, The Hallway has been working with Dexus to rearchitect the Dexus brand, with a meaningful and differentiated brand idea at its heart.

“Our partners at The Hallway helped us define a powerful foundation from which we’ve created work that shatters the category conventions and continues to elevate and differentiate the Dexus brand”.

The campaign dramatises the intangible impact that a space has on people within it, with sparks of creativity, explosions of innovation, contemplative thought bubbles, and a number of other effects brought to life through 3D CGI in both static and animated media.

Creative agency: The Hallway

Media agency: The Hallway

Photographer: Romello Pereira @ Photoplay

Producer: Libby Hams

CGI & Retouching: Cream Electric Art