Jules Hall to discuss brand activism at upcoming Mumbrella 360

Our CEO Jules Hall joins an impressive Mumbrella360 line up to present a session on brand activism this November.

Jules will explore the eager activism of brands over the past 12 months, discuss the consumer gauge of authenticity and debate the lines that should never be crossed:

Brands on the picket line: How close should companies get to their consumers’ crusades?

We are an empowered population. A democratic nation. A safe haven of free speech. And lately, we haven’t been afraid to show it, with protests, petitions and picket lines flooding the front pages. But do our consumers really want brands standing side-by-side with them in their moment of personal defiance? Or are there alternate expectations on how companies must behave?

Mumbrella360 Reconnected takes place over four days from November 17-20 this year in a revised format to suit the current environment. Read more about the full program and speaker list here. Tickets are on sale now.