GWM - Factories don’t make cars, people do

This week sees the launch of our latest work with GWM Australia & New Zealand for the Haval H6. The campaign explores the essence of what makes the H6 a great family car while bringing  some endearing humanity, levity and reality to the polished perfection of automotive advertising. The H6, the campaign informs us, is conceived by the world’s greatest designers, engineered with the most progressive technology and designed to the highest possible safety standards. The thing that makes it a family car though, is families themselves, in all their lovably imperfect glory. The campaign rolls out across TV, OOH, social and display.

Says Steve Maciver, Head of Marketing & Communications, GWM Australia & New Zealand: “The quality and production values across our GWM marketing campaigns continue to improve and reflect the radical improvements in product quality and technology that we're seeing with every new generation of GWM product. This H6 Haval campaign does a great job of fusing product truth and cultural insight in an entertaining way, and we  expect it to play an important part in continuing GWM's growth across Australia and New Zealand.”

The Hallway CCO & Partner Simon Lee adds: “We’re on a great creative journey with Steve and the GWM team. And it’s a journey that’s driving powerful impact: the brand is going from strength to strength, and GWM has already broken their Australian annual sales record this year, with three months still to go.”