Cannes Lion - Design

It’s very special to see The Cardboard Cake getting recognised at Cannes, winning a bronze Design Lion.

Big shout to The Wholegreen Bakery for their commitment to this idea.

It’s a great reminder of the power of craft. That’s what takes this from an interesting idea to an irresistible execution. Evidenced by the 6.5 million views on Urban List.

The Hallway’s commitment to craft is total. You’ll see it in everything we do. We do it because it works. It’s how we tug at the heartstrings, making ideas more noticeable, more memorable and more effective.

You can view the Cardboard Cake work here.