B&T Awards, 7 x finalists

Written By Jules Hall

Annual award season is firmly into gear. And this week we scored a record seven finalists at the B&T awards.

  • Branding, design & CX agency

  • Independent agency

  • NSW agency

  • B&T award for bravery

  • Best direct response campaign

  • Best media campaign

  • Best PR campaign

It was really special to see our ‘Impressions’ campaign for Boody winning further recognition. This was a campaign built on a powerful insight that’s resonated with Aussie women across the nation, delivering significant results. It great bravery to commit to this type of work. But it was a considered decision and the impact has validated it. View the work here.

The Cardboard Campaign to raise awareness for coeliac disease in partnership with The Wholegreen Bakery and Coeliac Australia was a very different way of affecting change. Achieved by giving people a taste experience that disproves the theory that gluten-free food tastes like cardboard. Fresh from winning a design lion at Cannes International Festival of Creativity The Cardboard Cake is again being recognised by judges for its creativity and innovation. View the work here.

Jules Hall
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Mumbrella Bravery Award