Branding
Design
Advertising
Social Media
Digital platforms
CRM
Go With More
GWM
Since appointment as Agency of Record for Australia & New Zealand in January 2022 we’ve undertaken a wholesale transformation of the GWM brand; creating the brand strategy and design language system, developing model brands and launch campaigns, finding innovative production efficiencies to maximise tight budgets, rebuilding the digital platforms, defining the data infrastructure and 1:1 communications, creating the social media strategy, activating sponsorships and evolving the brand experience throughout the dealership network.
Sales grew 36% in our first year working together and 45% in our second, underpinned by record growth in brand metrics.
Brand Design.
GWM had no local brand strategy or positioning. So we engineered the framework they needed. With the strategy defined we created a scalable design language system.
Model launches.
With multiple product launches, and aggressive sales targets, we used these launch campaigns to establish the brand whilst driving sales. In parallel we developed innovative production efficiencies to maximise impact whilst optimising tight budgets.
Haval H6
Canon Alpha Ute
Tank 500
Jolion
Tank 300
Retail.
Quarterly retail campaigns are critical sales drivers. So we created a design language system that enabled to us to communicate retail offers whilst reinforcing the GWM brand.
Digital platforms.
The website was out of date and a poor reflection of the brand GWM was becoming. So we re-architected and redesigned the digital and mobile platforms, originally built on an Accoustic Marketing Platform and later transitioned to Storyblok.
1:1Communications.
We leveraged GWM’s existing platforms (Pentana, Customer.io, infomedia) to create an automated suite of lead nurturing communications.
Sponsorship activation.
GWM supports a number of cultural and sporting events, including the New Zealand Warriors and Melbourne Fashion Week.
To activate these sponsorships we have created a number of contextual advertising campaigns, targeting media buys to OOH sites in the immediate vicinity of the events.
Results
+36.2% sales increase 2022
+ 45.3% sales increase 2023
Fastest growing brand metrics in category (mainstream auto brands) 2022 and 2023
